|
Media Consulting Tips-
how to prepare someone
for an 'on-air"
interview
|
Watch Instructor Aron
Ranen's Appearance on
CNN by clicking here. 
|
For
Corporate
Executives,
Association
Directors
and
Documentary
Filmmakers,
being on TV
is now a
necessary
Evil in
marketing
your
concepts or
products..
When
National
Television
comes
knocking,
are you or
your
colleagues
ready?
|
|
How can you
control you or your
co-workers
appearance on TV? Is
there a way to deal
with a
confrontational
Interview and win?
Two weeks ago
NASA admitted they
had lost high
quality Video of
Neil Armstrong's
first moonwalk..turns
out these video
signals were
recorded on 1"
Telemetry tapes...tapes
that I discovered
were missing in my
investigative
documentary film,
Did We Go?.
CNN called and asked
me to appear on the
Glenn Beck Show,
seen nightly on CNN
Headline News.
For the past decade
I have been training
people how to appear
on television, I
used all these in my
appearance 2 weeks
ago on CNN Here
are some of my tips
and techniques.
- Start the
interview by
asking a
question of the
host...that
shifts control
to your side..and
often can catch
the interviewer
unaware...giving
you an upper
hand in the
timing.
- Get
make-up artist
if possible..The
tiny TV studios
that you will be
asked to appear
in have harsh
bright lighting,
this may create
glare on your
forehead..or
even worse if
you are bald.
- Sit down
and create
three main
talking points
or sound bites
that convey YOUR
message.
- Try and
draw visual
images for the
viewer. You can
contrast and
compare.
for example..on
CNN I said, "
They can keep
track of 2,000
year-old
Egyptian
pottery, but
NASA loses 40
year old tapes?".
I contrast and
compare,
creating a
visual image in
the viewers mind,
- No matter
what the
question, stick
to your main 3
points.
For example:
On CNN the host
asks me about
NASA's
Challenger
Shuttle
explosion..I
am not an expert
on that...so
I told him,
"I'm an expert
on the moon
landing" and
then I went
into my second
pre-planned
sound bite
regarding the
Cold War and
NASA.
- You do
not need to be
an expert on
anything outside
your area of
expertise...Hosts
will try and get
you to comment
on other
issues...simply
tell them "That
is not my area
of
expertise...but
let me tell you
about..." or
simple say " I
don't know..I
have never
studied
that...but my
film does cover
this subject".
- Always
build the big
picture. I
try to start the
interview by
addressing the
big picture to
involve even
those who are
not aware of my
subject.
- Never get
angry or
upset..it does
not work on TV.
- Think
about your
closing
statement, use a
visual metaphor
to sum it all
up. In the
CNN Interview I
said, "They
want us to
believe in the
moon landings
like it was
Peter Pan."
- Send the
program video of
your product,
office, Internet
site or clips
from movies. CNN
used clips of my
film from
Youtube.com
If your
Association or
Company would
like information
about our 1 Day
Media Training
Workshop, please
call us at (415)
810-5934
Click here for
DVworkshops.com
Home Page
|
|
 |
|
4-DAY DV Crash Course
with Aron Ranen October
4-7 $495
|
More info 
|
Above is a photo
of Darryl from San
Francisco and Lacie
from West Texas,
both attended our
6-Day DV Documentary
workshop in July.
Our
4 Day DV Crash
Course is a
quick way to skip
many mistakes made
by first time DV &
HDV filmmakers.
From producing
in-house corporate
or government
Video..to making
your own DV or HDV
Films...This
class gets you up
and running on Final
Cut Pro and all the
basic camera,
lighting and audio
gear.
Course includes
two days of hands-on
location shooting
and lighting at
our studio, plus
two full nine-hour
days of Final Cut
Pro
instruction..Each
student is given
their own computer
and software
during the class.
The workshop also
includes
exercises and
demonstrations of
Story Telling
techniques,
including:
You are
encouraged to bring
your own camera if
you have one.
Please click here
for registration
information
|
|
About Us