Interviews should be part of your DVD
Have Real People tell the story instead
of your Narrator
I recently was contracted by Lubrizol in
Texas to make a DVD that provides an
overview of the requirments of a refinery
worker. To make this effecive, I teamed up
with their in-house training department (
Mike King and Mike Scones ) and ran around
the Refinery ( Thats me with the Hard Hat in
the photo) interviewing workers.
We first identified the THEMES we
wanted to cover. We came up with the
following: The nature of refinery production
work, Shift work ( Nights & Days), Rewards
of the Job, and tolerence in the workplace.
Then went out and asked "open ended
questions" developed around these themes.
For example, " Can you contrast working
Shift work vs. a 9-5 job?".
Never ask a question that can be
answered with a "yes", or "no".....<b>ask
contrast and compare questions and questions
that will elicit a longer response. Then
Build your questions from the person's
answers, repeat the last three words they
said. For example, the worker answers
the question by saying, " Shift work is
hard and not made for everyone"....then
I would ask a follow-up question..." Not
made for everyone?".
You can use interviews in
dramatizations..to help cut down on the need
for narration...you can conduct
"Fake" interviews with executives about the
dramatization or interview the people in the
scene. Just like reality TV, have them
describe the scene they just acted in, but
pretend it was real. You can coach
them and tell them how to answer. Keep it
simple....these are just quick 10- 20
second interview "Bites" used to help set up
the story and comment on the correct
behaviors.
One of the most popular pages in our
FREE on- line DV handbook is the article on
Interview techniques, Camera, Audio and
even a release form for your
subjects to sign. Click on the link below
Click here for more Interview Techniques and
shooting stratagies