HomeWorkshopsRegistrationTestimonialsNewsletters
 
 

www.DVworkshops.com (415) 820-9622
  • Creating an effective Training or Corporate Video
  • Developing Themes and approaches
  • Directing Real people from the Company or Organization
  • Always summarize
  • Interviews should be part of your DVD
  • Summary
  • DV Documentary / DV Journalist Six Day Workshop July 25-30 $995
  • Free on-line Digital Video handbook

  •  
    Upcoming DVworkshops..July 22 & 29 Dynamic Documentary $75....DV Camera & Lighting Bootcamp June 25 10am-7pm $95.....DV Documentary Six Day Workshop July 25-30 $995

     

     

     

    Creating Effective Training & Corporate Video
    DVworkshops.com Newsletter
     

    Need to learn how to make better Digital images? Our DV Camera & Lighting Bootcamp is this Saturday June 25, 10am-7pm $95 Click on the link at the bottom of the newsletter for more info and registration.

    This Wednesday Night we begin our Dynamic Documentary Story structure workshop, June 22 & 29 7-10pm. The Seminar is led by Taggart Siegel is an award winning National PBS Director, his film "The Real Dirt on Farmer John", just won best Bay Area Doc at the SF Intl. Film Festival. The film also won the Audience Award at Slamdance, and will be broadcast on PBS. Visit the link at the Bottom of the page for more info on the Real Dirt. I will be be helping to facilitate the seminar, and hope to see you there.

    If you have any questions, please feel free to contact DVworkshops at (415) 810-5934.


    Aron Ranen DVworkshops Instructor

    Creating an effective Training or Corporate Video
    Turn boring content into watchable video

    How can you take a topic like Painting a wall in a Data center and make it interesting? How do you create dynamic content out of boring material?

    First, you must sit down with your client and become part of the scripting process. Ask questions about the intended audience...what are the three most important Ideas they would like to convey? What concepts do they already have? Take notes during this meeting.

    Find out what their budget is..if they ask you for a price....Ask them what they would like to pay for the DVD training? It's a good Idea to get an idea of their budget before you decide to commit to making their DVD. I have produced Corporate DVD training programs ranging from $7,500, to $21,000 (plus travel expenses). I break my budgets down into Location Production, Scripting, Producer fees, Graphics, Music, Narration, Editing, and DVD duplication. You may want to do your first one cheaper to create a relationship with an important client. Often times these can evolve into larger paying gigs. Be careful not to get taken advantage of the certain types of producers who may try to talk you into editing their corporate video cheap, in the promise of future work...don't do it...only reduce your rates if you are the Producer.

    Budget estimates are drawn up then a 50% payment up front is common, with a 25% payment after the rough cut is approved, then the final 25% upon delivery of the DVDs and Master Tapes.


    Developing Themes and approaches
    Create real life scenes with non-actors

    On the right is a photo of me at Hewitt Associates in Chicago. I am directing employees and contractors in the re-creation of an incident that could occur at any Data center.

    Use real people, employees of the company if possible. I find most professional corporate video acting to be stiff and unbelievable....I know there are good actors out there...but they cost a lot of money...in house actors are free, and they also add credibilty and facilitate the "Buy-in" from fellow employees who will watch the DVD.

    A good way to move away from narration is to create a dramatization of an incident or workplace issue. Use real people to play their actual jobs in the film.

    You can even make these interactive by freezing the action at crucial action decision points and asking the viewer to decide what the person on the DVD should do next. This will help involve the viewer, and make the DVD less of a passive experience. You can produce this with Interactivity using DVD Authoring, or as a simple multiple choice question written on the screen. Give the viewer some time to decide, then show the proper Behavior or response. When possible I try to avoid showing the "wrong" behavoir, and only illustrate the correct actions.


    Directing Real people from the Company or Organization
    Use humor and don't get uptight!

    Try and use humor and a relaxed manner when working with real life actors.

    Don't give them a lot of lines...just short quick ones that they can improvise during the scene....For example:if you are producing a video on Violence in the Workplace...and are recreating an incident in the office lobby.....begin by getting the actors to play themselves..use the real receptionist, have her call security. A co-worker runs out of the office after he hears a scream...sees a man with a gun...then you freeze the action and ask the audience what the worker should do next?....The DVD then demonstrates the correct actions for this person to take. This does not call for the office worker to memorize many lines if any. Just direct the action as if you are recreating the scene. Shoot it hand-held to add an extra dose of reality.

    Shoot hand-held camera as much as possible...even Hollywood Films shoot hand held to keep action moving...just look at the films of Michael Mann, such as Colateral, seventy percent of that film was hand held. Tripod shots give your audience a chance to go to sleep. With a steady hand held camera, you can engage the viewer withut making them sea sick.

    Buy Lunch for everybody who helped on the shoot. A simple lunch will make these people feel good about working with you. That is the key to getting a good performance.


    Always summarize
    If you want them to remember it...WRITE it on the screen!

    Use a background graphic with the logo of the organization or company, small multiple logos, with an embossed look is effective. On top of this graphic you will use TEXT to summarize the main points of every segment or scene, and then at the conclusion of the DVD, summarize all the main points of the program. This is a critical element of any training product. A collection of the material wraps it up nicley in the viewer/students mind.


    Interviews should be part of your DVD
    Have Real People tell the story instead of your Narrator

    I recently was contracted by Lubrizol in Texas to make a DVD that provides an overview of the requirments of a refinery worker. To make this effecive, I teamed up with their in-house training department ( Mike King and Mike Scones ) and ran around the Refinery ( Thats me with the Hard Hat in the photo) interviewing workers.

    We first identified the THEMES we wanted to cover. We came up with the following: The nature of refinery production work, Shift work ( Nights & Days), Rewards of the Job, and tolerence in the workplace. Then went out and asked "open ended questions" developed around these themes. For example, " Can you contrast working Shift work vs. a 9-5 job?".

    Never ask a question that can be answered with a "yes", or "no".....<b>ask contrast and compare questions and questions that will elicit a longer response. Then Build your questions from the person's answers, repeat the last three words they said. For example, the worker answers the question by saying, " Shift work is hard and not made for everyone"....then I would ask a follow-up question..." Not made for everyone?".

    You can use interviews in dramatizations..to help cut down on the need for narration...you can conduct "Fake" interviews with executives about the dramatization or interview the people in the scene. Just like reality TV, have them describe the scene they just acted in, but pretend it was real. You can coach them and tell them how to answer. Keep it simple....these are just quick 10- 20 second interview "Bites" used to help set up the story and comment on the correct behaviors.

    One of the most popular pages in our FREE on- line DV handbook is the article on Interview techniques, Camera, Audio and even a release form for your subjects to sign. Click on the link below

    Click here for more Interview Techniques and shooting stratagies

    Summary
    Move away from just narration and pictures

    In summary

    • Sit down and have a creatve meeting with the client
    • Get the Budget estimate down early
    • Get 50% of the budget as a deposit
    • Use Real People from the organization
    • Create Dramatizations
    • Insert "Interative" elements to invlove the viewer
    • Don't make your actors memorize too many lines
    • Keep dialogue quick and real & Buy Lunch for everyone
    • Always Summarize, write it on the screen
    • Use Interviews

     


    DV Documentary / DV Journalist Six Day Workshop July 25-30 $995
    Want to learn how to make a documentary?

    This workshop combines the technical with the critical. Screening documentaries, and creating one at the same time...students both learning and participating. Hands-on camera & lighting, in the field exercises, exciting San Francisco neighborhood to shoot in. The last part of the week includes Final Cut Pro HD editing in the mornings, and shooting in the afternoons. Friday and Saturday are heavy duty editing days. Every Student is provided with their own computer. Space is limited and the workshop is filling up. Click on the link below for more info.

    Click here for more information on our DV Documentary Six Day Intensive

    Free on-line Digital Video handbook
    quick articles and tips on Digital Documentary & DV Production

    Interested in a few quick Interview techniques? Need some ideas on what microphones to buy? Shooting a lot of computer screens? Need some ideas on story structure? Visit our on-line DV handbook, free articles and past DVworkshops.com newsletters.

    Click here to visit DVworkshops.com online DV handbook
  • Link to DVworkshops.com Homepage
  • Link to "The Real Dirt on Farmer John" Website w/Taggart Siegel
  • Link to Dynamic Documentary Workshop info
  • Link to DV Documentary/Journalist Workshop
  • Link to DVworkshops.com student testimonials
  • Link to DV Camera Bootcamp info
  • Link to Adam Wilt.com Source of great DV and HDV Technical Info
  • DVworkshops is located in San Francisco
    phone: 415-820-9622

     

     

     

    HomeAbout UsServicesProductsOrderSupportContact